- Billie Hopkins
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How do you develop a loyal customer base as a pharmacy? By gaining their trust, offering them superior service, and truly caring about their well-being. To do all of this, however, you’ll need to rely on your supplier. More than perhaps any other industry, the supplier you choose as a pharmacy can make a big impact on how successful you are as a business.
That’s why, when you’re starting out or looking to expand your operations, it’s essential that you sit down to consider which supplier works best for you. There is a range of factors you’ll need to look at, and it’s not always an easy decision to make. If you focus on seeking out the following seven core values, you’ll find a partner to help your business flourish.
Although it may seem obvious, checking for supplier accreditation is often overlooked in the haste to get the business up and running. Accreditation is a good indication of supply reliability, product authenticity,1 and regulatory compliance, so, if you’re looking to build a dependable long-term connection, making sure they’re accredited is a vital first step.2
Not all accreditation is equal, either, so it’s also important that you find out what your pharma supplier is accredited for and who they’re accredited by, and double-check with the relevant authorities to avoid any problems down the line. This is especially true if they’re supplying you with controlled substances such as Schedule II – V drugs. For that, you should confirm that they’re certified by the DEA.
A Wide Range of Pharmaceuticals
When a potential customer comes to you, you need to have what they need on hand. To those in need of medical supplies, everything is urgent, and almost all people will simply go to another pharmacy instead of waiting days or weeks for an order to be delivered. Once they go to another pharmacy, of course, they probably won’t return.
Any supplier you choose needs to be able to provide you with a broad inventory, as well as multiple options for each product or drug so you can pass that choice on to your customer. While having multiple suppliers to widen your range is fine, the fewer suppliers you have, the better.3 It’s far easier to keep track of stock and avoid inventory gaps when you only have to deal with one or two suppliers.
In any business, and with any supply chain, there are always going to be occasional delivery hiccups. When we talk about reliable delivery, what we mean is that these disruptions are not only kept to a minimum but also that they are resolved quickly and honestly so it doesn’t affect your pharmacy.
That means a fast turnaround on orders, full delivery tracking, the use of a reliable delivery company, and open communication about order status, delivery problems, and any missing, damaged, or returned items.4 As well as that, if there is a problem, your pharmaceutical exporter should go the full …